Live Augmented Reality
TV broadcasters are constantly looking to find new ways to entertain and inform viewers to stand out from the competition. The use of AR in live broadcasts is an economical way to add value to the transmission and at the same time provide the viewer with clear and meaningful information.
The AR tools that Vizrt uses are designed to provide the issuer with maximum flexibility regarding the design and use of on-air graphics
Using Viz, designers can create anything from simple design packages to photorealistic sets for stunning live environments.
One of the big points in favor of Vizrt’s AR is the integration with all the major 3D modeling software, including Cinema 4D and Unreal Engine 4, thus offering maximum creative freedom in the creation of television scenes ..